Easy-to-use one-step system is added right to your color and lightener formulations with no additional processing time!

b3 Brazilian Bond Builder is a breakthrough professional tool clinically shown to penetrate the cortex of the hair, and proven to reattach the bonds that are broken during all color services by utilizing an anhydrous delivery system and specifically engineered co-polymer to dramatically reduce damage while improving color retention with no change to developer and no added processing time.

Frequently Asked Questions

Every color client will benefit from the use of b3. Because color services lift the cuticle layers, b3 reinforces and builds the bonds responsible for sealing those cuticle layers back together, so your clients will see and feel remarkably healthier, stronger hair with every color service and longer lasting vibrant color when b3 is used.

No. It is simply mixed into your color formulations to help improve the structural integrity of the hair with every color service.

Because b3 helps re-attach and builds bonds, you can break color boundaries while improving the structural integrity of the hair. This means more creative freedom while at the same time actually making the hair stronger with every color service.

For the best results, we recommend using the b3 Color Care Shampoo & Conditioner for regular cleansing and conditioning, and the b3 Instant Restore & Protect Reconstructor for a weekly reparative treatment to protect against daily heat and styling damage. 

No. The combined technology and delivery system allows for color services to be performed with no added processing time. That means no change to your booking schedule.

PRODUCTS